Reality has a wild side

Beyondthe Eye

Find the giant eye and wake a Halloween performance. Musicians play, tea cups rise and bats take flight over the real scene.

Your camera stays on. Preview the effect on a photo if you’re not at the installation.

Live-camera AR prototype

On-site alignment is still to be tested.

How to bring Central alive
  1. Open the AR camera and point it at the giant green iris.
  2. Hold steady until the eye is recognised. The real scene stays visible as the effects appear.
  3. Watch the eye look around. Tap a performer for an encore, or Unleash the whole scene.

Keep the eye in view while you move. If it leaves the frame, effects pause until you find it again. Alignment still needs on-site testing.

Made for a different kind of Halloween.HIC / AR · 01